P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

Jos Alukkas has announced its Onam campaign from August 8 to 26 across Kerala showrooms, combining offers on gold, diamonds and platinum with a consumer engagement initiative.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

Jos Alukkas has launched its ‘Season of Diamonds’ campaign from July 10-31 across more than 60 showrooms in India, offering promotional benefits to drive natural diamond jewellery sales.

Kalyan Jewellers has expanded its Maharashtra retail network with the opening of its first showroom in Virar on July 11, strengthening its presence and increasing access to its product portfolio.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

Candere by Kalyan has opened its 125th store in Virar, Maharashtra, on July 6, 2026, expanding its retail network in the Mumbai Metropolitan Region and strengthening its omnichannel presence.

Chandukaka Saraf Jewels has introduced its RITI 2.0 lightweight gold necklace collection ahead of the Vat Purnima and Guru Pushyamrut buying season, alongside festive offers across Maharashtra showrooms.

Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.